Jay-Jay Lord, Esq.
Jethro "Jay-Jay" Lord is the founder of JLIV Services, Inc. and has practiced entertainment transactional law since 2006, including six years as a partner at Wolf, Rifkin, Shapiro, Schulman & Rabkin, LLP. In 2026, Jay-Jay merged his firm into AltView Law Group, LLP.
Throughout his career, Jay-Jay has represented new and established:
- merchandise companies
- record companies
- music publishers
- production music companies
- recording artists
- songwriters & composers
- record producers & mixers
- beauty & cosmetic companies
- social media influencers & content creators
- actors, models & celebrities (endorsements, brand ambassadors)
- professional & college athletes (NIL rights)
- photographers & art designers
- experiential retail & theme park developers
- concert festival & private event production companies (e.g., NYE, corporate parties, weddings, etc.)
Prior to entering the practice of law, Jay-Jay worked in the artist development, sales, and marketing departments for such prominent music companies as A&M Records, MCA Records, and Fanscape.
Jay-Jay Lord is licensed to practice law in California and Hawaii.
